Dear
Retailer:
Perhaps you are visiting our site because you have seen the D-Care product line in Chain Drug Review, Drug Store News, Retail Pharmacy News or other trade publications. We are interested in creating awareness of D-Care in the pharmacist community nationwide. However, our commitment to product education includes consumers, educators and practitioners.
Beginning Spring, 2001, PureTek is launching a $1 million highly targeted promotional campaign that will spread the word about D-Care throughout the consumer and professional communities. This campaign includes:
- Consumer
Print - Diabetes Forecast, Diabetes Interview, Diabetes
Digest, Medizine and others.
- Professional
Print - The Diabetes Educator.
- Trade
Shows - American Association of Diabetes Education Convention,
Diabetes Health Expo, American Diabetes Association Convention.
- Promotion
- FSI $1.00 Coupon reaching 8 million consumers.
- In-Store
- Health Resource Newsletter.
- Sponsorship
- ADA (American Diabetes Association).
D-Care is the only complete line of personal care products for people with diabetes. They are formulated by a pharmacist, endorsed by leading medical professionals for use by diabetics for body and foot care, and manufactured to the highest pharmaceutical standards for quality and purity.
The diabetic customer spends 5 to 6 times the normal consumer in personal care products. Take advantage of this health-conscious consumer, and create a destination center-your Diabetes Care Center-with the D-Care program.
For product
information, call Customer Relations at 1-877-921-PURE
(1-877-921-7873) or write to PureTek Corporation, 1245 Aviation Place, San Fernando, California 91340.
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